1.3 Organisational Objectives

Assessment Objectives
The need for organisations to change objectives and innovate in response to changes in internal and external environments	AO3
Ansoff matrix for different growth strategies for a given organisation	AO3, AO4
SWOT analysis for a given organisation	AO3, AO4
Vision statement and mission statement	AO2
Aims, objectives, strategies and tactics, and their relationships	AO3

• Visions & Missions of Fortune Global 100 – a presentation on Fortune Global 100 vision and mission statements.

• Organisational Objective Notes – a presentation explaining and comparing mission and vision statements, aims, objectives, strategies, and tactics.

• Elon Musk interviewed by Fareed Zakaria CNN – an interview with Elon Musk, who outlines his vision of SpaceX to create a self-sustaining civilisation on Mars. In the rest of the video Musk discusses his other business ventures from electric cars to hyperloop transportation.

Assessment Objectives
The difference between ethical objectives and corporate social responsibility	AO1
The reasons why organisations consider setting ethical objectives and the impact of implementing them	AO3
The importance of corporate social responsibility	AO3

Social and Corporate Responsibility

• The case for letting business solve social problems – a TED talk by Michael Porter about why business can be good at solving problems. He re-defines capitalism and discusses the idea of shared value.

• Why Companies Can No Longer Afford to Ignore their Social Responsibilities – an article from Time Magazine.

• Ethics and Corporate Social Responsibility – Novus Business and IT Program slideshow on ethical objectives and corporate social responsibility.

• Corporate Social Responsibility (CSR) – an introduction to CSR and how it compares and contrasts to business ethics.

• Business Ethics – the magazine of corporate responsibility.

• Business Isn’t As Profitable As Betterness – an excerpt looking at trends that should be pushing businesses to create more than profits.