# 1.3 Organisational Objectives

| Assessment Objectives                                                                                                     |          |
| ------------------------------------------------------------------------------------------------------------------------- | -------- |
| The need for organisations to change objectives and innovate in response to changes in internal and external environments | AO3      |
| Ansoff matrix for different growth strategies for a given organisation                                                    | AO3, AO4 |
| SWOT analysis for a given organisation                                                                                    | AO3, AO4 |
| Vision statement and mission statement                                                                                    | AO2      |
| Aims, objectives, strategies and tactics, and their relationships                                                         | AO3      |

* [Visions & Missions of Fortune Global 100](https://www.slideshare.net/openinnovation/visions-missions-of-fortune-global-100?utm_source=slideshow\&utm_medium=ssemail\&utm_campaign=weekly_digest) – a presentation on Fortune Global 100 vision and mission statements.
* [Organisational Objective Notes](https://docs.google.com/presentation/d/1yPnpyasEjFAzHovCyMJhvsWtvC18AIbiSDUcgDPenAk/edit#slide=id.i68) – a presentation explaining and comparing mission and vision statements, aims, objectives, strategies, and tactics.
* [Elon Musk interviewed by Fareed Zakaria CNN](https://www.youtube.com/watch?v=zet-X_7MG_Q\&list=PLgNggHByKVOdkiubf_ZO1hLxJhW2qPaQy) – an interview with Elon Musk, who outlines his vision of SpaceX to create a self-sustaining civilisation on Mars. In the rest of the video Musk discusses his other business ventures from electric cars to hyperloop transportation.

| Assessment Objectives                                                                                 |     |
| ----------------------------------------------------------------------------------------------------- | --- |
| The difference between ethical objectives and corporate social responsibility                         | AO1 |
| The reasons why organisations consider setting ethical objectives and the impact of implementing them | AO3 |
| The importance of corporate social responsibility                                                     | AO3 |

### **Social and Corporate Responsibility**

* [The case for letting business solve social problems](https://www.ted.com/talks/michael_porter_the_case_for_letting_business_solve_social_problems) – a TED talk by Michael Porter about why business can be good at solving problems. He re-defines capitalism and discusses the idea of shared value.
* [Why Companies Can No Longer Afford to Ignore their Social Responsibilities](https://business.time.com/2012/05/28/why-companies-can-no-longer-afford-to-ignore-their-social-responsibilities/) – an article from Time Magazine.
* [Ethics and Corporate Social Responsibility](https://www.slideshare.net/NovusProgram/lesson-17-ethics-csr-final) – Novus Business and IT Program slideshow on ethical objectives and corporate social responsibility.
* [Corporate Social Responsibility (CSR)](https://www.tutor2u.net/business/reference/corporate-social-responsibility-csr-revision-video) – an introduction to CSR and how it compares and contrasts to business ethics.
* [Business Ethics](http://business-ethics.com/) – the magazine of corporate responsibility.
* [Business Isn’t As Profitable As Betterness](https://www.fastcompany.com/2679052/business-isnt-as-profitable-as-betterness) – an excerpt looking at trends that should be pushing businesses to create more than profits.


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