5.6 Research and Development

Assessment Objectives

The importance of Research and Development (R&D) for a business

AO3

Assessment Objectives

The following types of innovation:

  • Product

  • Process

  • Positioning

  • Paradigm

AO1

The difference between adaptive creativity (adapting something that exists) and innovative creativity (innovation in terms of creating something new)

AO2

Developing goods and services that address customers’ unmet needs (that the customers may or may not be aware of)

AO2

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