4.7 International Marketing

Assessment Objective
Methods of entry into international markets	AO2
The opportunities and threats posed by entry into international markets	AO3
The strategic and operational implications of international marketing	AO3
The role of cultural differences in international marketing	AO3
The implications of globalisation on international marketing	AO3

• Five Modes of Entry Into Foreign Markets – provides a brief description of five methods of entry into international markets.

• Foreign Market Entry Modes – a clear and organised explanation and summary of advantages/disadvantages of exporting, licensing, joint venture, and direct investment.

• Modes of Entry into International Markets (Place) – a short description of the different ways a business can enter an overseas market.

• International Marketing – a very brief description of the different ways a business can enter an overseas market.

• Market Entry Strategies – a detailed textbook-like explanation of the different ways a business can enter an overseas market produced by the Food and Agriculture Organization of the United Nations. Connections are made to the marketing mix and advantages/disadvantages are discussed.

• FTPress – franchising, licensing, and piggybacking are explained in detail.

Assessment Objective
The role of cultural differences in international marketing	AO3