4.8 E-Commerce

Assessment Objective
Features of e-commerce	AO1
The effects of changing technology and e-commerce on the marketing mix	AO2
The difference between the following types of e-commerce: Business to business (B2B) Business to consumer (B2C) Consumer to consumer (C2C)	AO3
The costs and benefits of e-commerce to firms and consumers	AO3

• The electricity metaphor for the web’s future – a TED talk by Amazon’s founder, Jeff Bezos. He talks about his experiences with Amazon.com and likens the e-commerce revolution to the Gold Rush in California.

• Paul's e-commerce story – Paul’s e-commerce story covering some of the many decisions involved in e-commerce.

• Clicks and bricks – Economist article investigating how many retailers need to reinvent themselves for e-commerce and the age of online shopping.

• Inside Marks and Spencer's mega e-commerce HQ which is the size of 11 football pitches (and with enough space to store 2.3bn Percy Pig sweets)

• Here’s SingPost’s grand plan to rule ecommerce in Asia – an article explaining how Singapore’s postal service is adapting to e-commerce.

• How Does eCommerce Work – a video that explains e-commerce and how it works.

• Online Marketing vs Traditional Marketing – a video that shows the difference between e-commerce and traditional marketing.