1.4 Stakeholders

Assessment Objectives
The interests of internal stakeholders	AO2
The interests of external stakeholders	AO2
Possible areas of mutual benefit and conflict between stakeholders’ interests	AO3

• Stakeholders (Introduction) – a brief introduction to stakeholders and stakeholder groups.

• How do Stakeholders Influence Business Activities? – Neil Kokemuller an active writer, content media website developer, and college marketing professor explains how different stakeholders influence business activities.

• A new idolatry – an article from The Economist about how much an organisation should focus on shareholders vs. stakeholders.