7. User-centred design (UCD)

7. User-centred design (UCD)

7.1 User-centred design (UCD)

  • The designer needs to have a deep understanding of the user, task and the environment.

  • The process is iterative, led by the user and developed through user-centred evaluation.

  • The product must address the whole user experience.

  • UCD design teams are multidisciplinary.

  • The five stages of UCD: research, concept, design, implementation, launch

  • Inclusive design

7.2 Usability

  • Usability objectives

  • Enhanced usability

  • Characteristics of good user-product interfaces

  • Population stereotypes

7.3 Strategies for user research

  • User population

  • Classification of users

  • The use of personae, secondary personae and anti-personae in user research

  • Scenarios provide physical and social context for different personae

  • Use case

7.4 Strategies for user-centred design (UCD)

  • Field research

  • Method of extremes

  • Observation, interviews and focus groups

  • Questionnaires

  • Affinity diagramming

  • Participatory design, prototype and usability testing sessions

  • Natural environments and usability laboratories

  • Testing houses versus usability laboratories

7.5 Beyond usability—designing for pleasure and emotion

  • The four-pleasure framework: socio-pleasure, physio-pleasure, psycho-pleasure and ideo-pleasure

  • Design for emotion

  • The attract/converse/transact (ACT) model

PreviousAdditional Higher LevelNext8. Sustainability

Last updated