7. User-centred design (UCD)
7. User-centred design (UCD)
7.1 User-centred design (UCD)
The designer needs to have a deep understanding of the user, task and the environment.
The process is iterative, led by the user and developed through user-centred evaluation.
The product must address the whole user experience.
UCD design teams are multidisciplinary.
The five stages of UCD: research, concept, design, implementation, launch
Inclusive design
7.2 Usability
Usability objectives
Enhanced usability
Characteristics of good user-product interfaces
Population stereotypes
7.3 Strategies for user research
User population
Classification of users
The use of personae, secondary personae and anti-personae in user research
Scenarios provide physical and social context for different personae
Use case
7.4 Strategies for user-centred design (UCD)
Field research
Method of extremes
Observation, interviews and focus groups
Questionnaires
Affinity diagramming
Participatory design, prototype and usability testing sessions
Natural environments and usability laboratories
Testing houses versus usability laboratories
7.5 Beyond usability—designing for pleasure and emotion
The four-pleasure framework: socio-pleasure, physio-pleasure, psycho-pleasure and ideo-pleasure
Design for emotion
The attract/converse/transact (ACT) model
Last updated